Truview ads are annoying running for 5 seconds before you can continue. When most brands put their regular TV ads on youtube and pray for people to stay tuned, IKEA thinks differently.
The actors in these customized ads are so aware of the boring content that they actually beg you to skip them.
CD Magnus Jakobsson
AD Jesper Holst
COPY Mark Ardelius
PROJEKTLEDARE Mimmi Grafström/Kjell Månson
PRODUKTIONSLEDARE Agneta Oppenheim
PLANNER Jerker Winther
UPPDRAGSGIVARE Patrik Nygren-Bonnier, Maria Granath, Carin Jacobsson
REGISSÖR Martin Werner
PRODUCENT Rickard Björlin
DOP Daniel Voldheim
Editor Joakim Pietras